Orkin Website Redesign
Crafted copy encapsulating high-level concepts in Orkin's products and services for their website redesign to make the new iteration less content-heavy and concise in messaging.
Termites Aren't Funny
Collaborated with Orkin creative agency, The Richards Group, to craft copy that coincided with their "Termites Aren't Funny" campaign. Putting the home-destroying pest in the shoes of a stand-up comic bombing on stage, the copy set out to convey that while termites have a horrible sense of humor, the damage they cause is no laughing matter.