Watkins Branding
Atlanta-based Digital Marketing and Social Media Agency
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Atlanta Convention & Visitors Bureau — Social Media Management

Overview:

  • February 2014 – Present

  • Social media manager and content creator for the Atlanta Convention & Visitors Bureau – @DiscoverAtlanta

Platform(s):

  • Facebook – 250K

  • Twitter – 250K

  • Instagram –112K

Accounts:

Strategy:

  • Developed a consistent social media content calendar and posting schedule to drive tourism messaging

  • Created brand hashtag (#DiscoverATL) to leverage user-generated content

  • Developed user-generated content (UGC) strategy focused on building a creative class of photographers, videographers, and content creators through sharing their Atlanta-focused content

  • Establish social media brand voice across all channels to convey an informative, hip, and creative introspective into the city of Atlanta, its visitors, and attractions

  • Monitored social media accounts to engage with audience, encourage conversation, and respond to mentions regarding questions about Atlanta and influencer opportunities

Accomplishments:

Increased Instagram community to 100K+ over a 4-year period of consistent organic and paid growth strategies

Increased Facebook and Twitter audience to 500K combined over a 4-year period of consistent brand voice, thought leadership in tourism, community management, and paid growth strategies

Established @DiscoverAtlanta’s standing and branding perception as a top DMO social account in the Southeast